Our Values
WORK
In the ABDERRADA GROUP, we conceive work as the moral value that dignifies us. Work is not only the genesis of the Group but also our reason for being.
INTEGRITY
We are who we present ourselves to be. Our actions are regulated by our morals. We are ethical and consistent in our behavior.
INNOVATION
For those who are part of the ABDERRADA GROUP, remaining static is synonymous with decline. We are always open, exploring markets and projecting ourselves towards new businesses and opportunities.
RESPONSIBILITY
We are aware that every decision we make in the business world generates consequences in the lives of people, society, and our planet. We are agents of change.
PASSION
We are passionate about what we do, and that is why we put effort into improving what we offer every day. We can always be better, we can always do more.
CUSTOMER CENTERED
We are clear that we continue to exist because of our customers. That is why they are the central axis of our day-to-day operations. Their preference for our products and services allows us to continue growing.